MarkitIQ by Ridgemax
Reach new movers while they are forming new buying habits. A U.S. Census release reported that 11.8% of people moved to a different residence in 2024, creating a consistent monthly audience of households ready to choose local providers.
Ridgemax helps businesses automate list acquisition, campaign targeting, print production, mailing, and digital display activation. MarkitIQ keeps your brand visible in the mailbox and online.
Reach selected households with high-impact postcards or mail pieces.
Extend the same campaign with matching banner ads across digital channels.
Set the campaign rules once, then let MarkitIQ execute every month.
Campaign Portal
MarkitIQ campaigns are managed in an online portal built for fast setup, flexible targeting, and clear reporting—so your team can move from idea to launch without a long production cycle.
Create and activate direct mail plus digital display campaigns quickly from the MarkitIQ portal.
Select targeted prospects by drawing on a map, choosing radius areas, or entering ZIP codes.
Along with New Movers, launch campaigns for special events, grand openings, sales, brand recognition, new prospects, or uploaded client lists.
Every job includes mail tracking to help you monitor campaign progress after launch.
View online reports for mail delivery and digital ad engagement in one convenient place.
Add individual trackable QR codes to connect each mail piece to measurable online response.
Why New Movers Matter
Moving resets routines. New households need providers, services, repairs, furnishings, restaurants, healthcare, financial services, and other local relationships. MarkitIQ turns that life-event trigger into a repeatable monthly campaign.
U.S. Census geographic mobility data confirms a steady annual audience of households changing addresses.
Deluxe summarizes new mover spending on home needs as a $170B annual market.
DeepSync reports 90% of new movers are willing to try new brands and 88% are willing to test a new service provider.
V12/Predictive survey findings show strong home project intent among new movers.
Main Program
New movers are actively choosing providers, stores, services, and local favorites. MarkitIQ delivers your message to new movers in your community automatically each month.
Porch Group Media reports that 80% of new movers redeem coupons from merchants before, during, and after the move.
Select markets, targeting rules, offers, and campaign creative.
Ridgemax acquires and refreshes qualified new mover data each month.
Direct mail and digital display ads are executed together for broader impact.
Your program repeats automatically, creating a reliable monthly marketing engine.
Optional Upgrade
Ridgemax can analyze your best customers to identify lookalike prospects and prioritize audiences that resemble the households already buying from you.
Find stronger prospects, refine campaign strategy, and focus spend where it is most likely to matter.
Launch a turnkey direct mail plus digital display program for your market.
Request a MarkitIQ Demo